COMP NEWS – A newly released report indicates that small businesses that provide family-friendly work benefits such as parental leave and flexible work options have an easier time retaining talent.

  • Small businesses that offer benefits such as health coverage, parental leave and flexible work options see improvements in several employee metrics, including productivity, motivation, satisfaction and health, according to a report last month from The Best Place for Working Parents.
  • The public-private partnership’s analysis of 49 U.S. employers found, for example, that employers offering health coverage increased their likelihood of having high-performing employees by four times. Those that offered maternity leave, meanwhile, were more than 50 times more likely to have high performers.
  • Noncore benefits offerings had positive effects as well, per the report. Remote work options increased employee motivation and health and increased employee satisfaction with personal relationships. Paid time off and child care assistance led to similar results, with PTO increasing personal relationship satisfaction by more than 16 times.

In the face of shifting employee desires in a post-COVID landscape, nearly two out of three businesses plan to increase their family health benefits.

The findings echo what other researchers have observed so far this year, which is that family-friendly benefits are a consistent focus for employers even as interest in other offerings declines.

For example, virtual women’s and family health vendor Maven found that 63% of HR professionals said their organizations planned to increase family health benefits in the near future, with 87% stating that such benefits were “extremely important” to both current and prospective employees.

But maintaining expansive benefits packages has traditionally been a challenge for small businesses. A 2018 survey of small business owners found that 28% reported being unable to fill skilled positions because they could not compete with the pay and benefits offered by large corporations.

To read more about the survey, click here.

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