COMP NEWS – Many employees are acutely aware that the content they post on social media – regardless of inflammatory or benign intent – could cost them their job. Stories of employees getting canned for bad-mouthing their place of work, other people, or specific institutions have circulated since the earliest days of social media.

Today, though, social media posts could gain you a job at Chipotle.

Chipotle has been seeking to fill over 15,000 job positions nationwide. To find these potential workers, they are turning to the internet.

Chipotle is one of the first brands to leverage TikTok to grow its workforce at a time when hiring isn’t always easy, and meet applicants where they are.

 

TikTok resumes allow applicants to showcase themselves in unique and non-traditional ways, the company said in a news release. Applicants must use #TikTokResumes in their caption when publishing their video resume, and they can apply for Chipotle positions through July 31.

TikTok is an extremely popular video-making platform that is particularly popular amongst high school and college-aged users.

To bolster its attractiveness to employees, Chipotle has also increased its compensation models to include an $11 an hour minimum wage, a Crew Bonus program for meeting performance criteria, and a 401k retirement plan.

Read the full story here.

For more comp news, see our recent posts.